The People's Union USA is initiating a boycott, urging consumers to refrain from shopping at major retailers, banks, and restaurants from Good Friday to Easter Sunday. This movement arises from dissatisfaction with corporate diversity, equity, and inclusion (DEI) rollbacks, particularly targeting companies like Target, which has been facing backlash over changes to its diversity policies. Despite not all participants committing to total spending freezes, many aim to divert funds to local businesses, reflecting a growing desire to challenge corporate practices.
The goal? Hit big brands where it hurtsâtheir bottom line. The boycott follows weeks of frustration over corporate DEI rollbacks and rising political tension.
According to a report from Numerator, more than one in 10 customers surveyed on April 16 plan to participate in the boycott, though this move is less well-known than the widespread 'economic blackout'.
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