The Ojisan Trading Card Game has gained popularity in Kawara, Japan, where local boys play with cards featuring real-life community figures like a former train driver and the town mayor. The initiative aims to foster connections between generations, making local heroes out of everyday people and drawing attention from beyond the small town. It encourages children to interact with adults and strengthens community ties, contributing to rural revitalization. The game's success has prompted neighboring towns to explore similar concepts, further expanding its influence.
"It feels great when you win, but it's even more fun when you use a card featuring someone you actually know," says 12-year-old Sasuke, who plays about three times a week.
"We've had visitors from Holland and Czech Republic, who came just to see the cards and buy a starter pack," says Yuki Murakami, a town official.
"We made the cards so local kids and older people would get together. We think it's been a success," says Yuki Murakami.
"Not many people knew of Kawara, but that has changed thanks to the card game," says Tsuruga.
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