"New York's beloved Museum of Modern Art (MoMA) arrives in Seoul with the opening of its first-ever bookstore. Residents and visitors in the Korean city will find the new space in the Dosan Park area of Gangnam, the fast-growing and now-iconic neighborhood south of the Han River. The bookstore has been opened together with Hyundai Card - the credit card company under Seoul's Hyundai Motor Group which has partnered with the New York museum for nearly twenty years."
"From the sidewalk, Seoul's new MoMA Bookstore shows a dramatic contrast between its austere facade and warm-toned interiors beyond. The corrugated white facade, softly illuminated at night, frames a large display window where bright shelving punctuates the orange and yellow spaces. With its graphic logic, the place reads as both retail and gallery, a hint at its design-minded selection. Inside, the layout unfolds as a series of distinct zones."
"The main book hall is finished in pale grey with polished concrete floors and floating metal shelves. This way, the colorful covers of MoMA publications become the focal point. The design store in the next room brings a bold shift in atmosphere, where walls and floors rendered in glossy yellow and orange create an immersive glow around the curated objects and apparel."
MoMA has opened its first bookstore in Seoul’s Dosan Park in the Gangnam district through a long-standing partnership with Hyundai Card. The store stocks over 1,100 volumes across more than 200 titles, including MoMA-published exhibition catalogues and books on art, design, and architecture. The space also displays a curated selection from the MoMA Design Store alongside objects and apparel. The exterior presents a corrugated white facade and large display window, while interiors are divided into distinct zones: a pale grey book hall with concrete floors and a vibrant yellow-orange design shop separated by a sharp framed threshold.
Read at designboom | architecture & design magazine
Unable to calculate read time
Collection
[
|
...
]