An online-sales professional learned domain names and website launching, then discovered domain investing as a side hustle and scaled it into a six-figure annual business while spending about one to two hours per day. Newcomers often struggle with a lack of proper education and jump in without learning basics, which leads to wasted time, burned cash and frustration. Successful scaling required deliberate education, acquiring higher-quality domains, and outbound marketing. Domain portfolios demand active upkeep: monitoring names, keeping up with renewals, following market trends, and pruning names that lose relevance or value. Consistent monthly revenue typically appears after two to three years of sustained effort. Discipline and patience are essential, as early years often involve building knowledge and refining strategy before steady sales materialize.
This Side Hustle Spotlight Q&A features Dennis Tinerino, 39, of Los Angeles, California. Tinerino worked in online sales when he first learned about domain names and launching websites, which helped him discover domain investing as a side hustle. Here's how he turned the gig into a lucrative business that brings in six figures a year - with about an hour or two of work per day. Responses have been edited for length and clarity.
The hardest part for newcomers is getting the right education. Too many jump in blind, skip the basics and end up spinning their wheels. It's like trying to fix a car without ever popping the hood. Making uninformed investments is a quick way to waste time, burn cash and get frustrated fast. Another big surprise is how much upkeep a domain portfolio requires. This is not a buy it and forget it business.
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