NBA Commissioner Adam Silver announced that the opening weekend of the playoffs recorded the highest television ratings in 25 years, averaging 4.4 million viewers per game. This marked a 17% increase from last year's playoffs. Notably, ESPN reported it was the most-watched opening weekend across its platforms, with peak viewership on a key matchup. Silver expressed excitement over the league's ability to engage fans in innovative ways within a digital landscape, noting improved ratings after a slow season start affected by external events.
"Highest rated opening weekend in 25 years ... so the numbers are fantastic," Silver said before the NBA released the official ratings.
The eight games over the weekend averaged 4.4 million viewers, the highest average in 25 years and a 17% increase over last season's playoffs.
Silver said what really excites him moving to a digital world is the ability to reach fans in a variety of ways.
ESPN added that it was the most-watched opening weekend ever on its platforms, with nearly 6.7 million people on average watching Sunday’s game.
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