Massachusetts' REAL ID regulations will take effect on May 7, requiring individuals 18 and older to possess a REAL ID or alternative identification for boarding flights and accessing federal facilities. To promote awareness, the state launched a 'Be Your REAL ID Self' campaign featuring sample IDs and actors. The campaign's imagery repurposes materials from the previous Department of Homeland Security efforts, focusing on clarity and accessibility in communicating the new ID requirements. For obtaining a REAL ID, residents must gather specific identity documents and can apply online or in person.
The Massachusetts Registry of Motor Vehicles utilized custom assets from TSA and actors for its REAL ID campaign to promote awareness of new ID requirements.
State officials are actively promoting the REAL ID requirement to ensure residents understand the need for valid identification for flights and federal facility access.
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