""Barclays Center sits at the heart of one of the most diverse and dynamic markets in the world, and our success depends on delivering an experience that truly reflects and celebrates our community," Shannon Ferguson, chief hospitality officer at BSE, said. "Following a record-breaking year, it's essential that we continue to evolve and elevate every aspect of the fan experience.""
""Modeling the Modelo Bridge after the iconic bridges of Brooklyn felt like the perfect symbol of grit and tenacity that connects our brand to this community, and we're excited for it to become a new place for fans to gather and cheers to their favorite team," Rene Ramos, senior vice preident of brand activation for Constellation Brands, which owns Modelo, said in a statement."
Brooklyn Sports & Entertainment completed major west-end upgrades at Barclays Center ahead of the Nets' Oct. 24, 2025-26 home opener. The work is part of a five-year, $100 million renovation plan to elevate the fan experience and maintain the arena's status in New York's live entertainment market. The centerpiece additions include Gallagher Terrace, a premium members-only club offering the arena's first in-seat dining experience, and Modelo Bridge, a two-level, 6,800-square-foot upper concourse fan zone open to all ticket holders. The bridge-inspired space features murals by local artists and Downtown Brooklyn views. Renovations emphasize community connection and brand activation partnerships.
Read at Brooklyn Paper
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