"When you walk into Filly Love, we want you to feel the love. We write 'I love you' on all the bags, so as soon as you walk in the door, the experience feels tailored."
"I think a lot of people assume I completely left tech behind, but that's not the case. [At Filly Luv] we use different integration systems to combine our data so we can understand our customer, for example, which platform is performing better - Uber Eats versus DoorDash - especially when it comes to deals and discounts. We also analyze who our users are in terms of age, race, and ethnicity."
Deja Bond, CEO of Filly Luv, transitioned from tech to food entrepreneurship after earning a Master's Degree in Data Science from NYU and working as a product manager. A layoff motivated her to pursue her dream of opening a fried chicken restaurant in Bed-Stuy, Brooklyn. The restaurant's name reflects her Philadelphia heritage and mission of fulfillment through food. Bond distinguishes Filly Luv by integrating data science into restaurant operations, analyzing customer demographics, platform performance across delivery services, and employee metrics. She maintains her tech involvement by using integration systems to understand customer behavior and make data-driven business decisions, demonstrating that her career transition represents evolution rather than abandonment of her technical background.
Read at Brooklyn Paper
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