"Lee, a software engineer who previously worked at Google and Uber, recognized those struggles for the first time a few years ago, when her grandmother died after a long battle with dementia. Lee's aunt, who she described as an "alpha daughter," had been her grandmother's primary caretaker for years. "I just, from the sidelines, thought she was a complete superhero. She was an architect, she was raising children, she was taking care of my grandmother," Lee said. "But it was at the memorial service that I realized she actually just fully broke during that whole journey.""
"A new tech company is striving to make it easier for New Yorkers to find care and resources for their aging parents, regardless of their economic status. - founded by Jenny Lee, Connie Kang and Myles Novick - is using artificial intelligence, experienced social workers, and new Medicare rules to provide affordable geriatric care management to families who might not normally be able to afford the help."
"In development, the team interviewed more than 100 adult children who were caring for their aging parents, Lee said. "They all said the same thing. They were like, 'I'm lost, spending hours on the phone, hours online, running into dead end after dead end, I don't know where to turn to, what my options are,'" she said."
Hera, founded by Jenny Lee, Connie Kang and Myles Novick, combines artificial intelligence, experienced social workers and new Medicare rules to deliver affordable geriatric care management in New York. The company targets a growing senior population living at home whose adult children often spend hours navigating in-home aides, medications, transit and government benefits. Founder Jenny Lee draws on personal experience caring for a grandmother with dementia and interviews with more than 100 adult children to shape the service. Hera aims to lower cost barriers and centralize resources so families across economic backgrounds can access care planning and benefits navigation.
Read at Brooklyn Paper
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