A skincare company is providing a free hourly shuttle bus between Domino Park and Prospect Park for two weeks. The service runs 8 a.m. to 7 p.m. on weekends and noon to 7 p.m. on weekdays through June 9. The shuttle is intended to move people between two popular Brooklyn locations that are not well served by existing transportation options. The company expects about 1,000 daily riders and tracks ridership through its website. A transit advocate criticized the effort as a private substitute for public investment, urging expansion of free bus service and the Fair Fares program for low-income riders.
"The Ordinary is offering a free hourly shuttle bus running between Domino Park on the Williamsburg waterfront and Prospect Park from 8 a.m. to 7 p.m. on weekends, and noon to 7 p.m. on weekdays through June 9."
"A top Ordinary exec said the all-white "Ordinary Bus" is a way to advertise its products while getting people between two desirable locations not served by the transportation network. " We are now leaning into transportation in New York. New York is, I think, well-known for the fragmented public transportation we have, so I hope this can help," said Jesper Rasmussen, the Danish-born global brand president for The Ordinary."
"Rasmussen said it was "a little bit disturbing" that anyone who wants to get between the parks on public transit would have to take several buses or train lines. He expects the service to have a daily ridership of 1,000. The company's website tracks the bus and shows how many people are on board."
""Respectfully, this is a bit like the Hampton Jitney of Brooklyn, connecting two of the wealthiest, most visited areas of the world's most fabulous borough," Danny Pearlstein, a spokesperson for the Riders Alliance, wrote in an email. "Struggling bus riders from neighborhoods far from the subway, who commute too hard to reach parts of the city, need public investment to lower costs and save travel time.""
Read at Gothamist
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