"The new flagship will span more than 54,000 square feet, marking a massive step in the brand's U.S. expansion and putting it squarely in competition with some of the city's busiest fast-fashion heavyweights."
"On opening day, doors open at 10 am with a ribbon cutting, music and giveaways for early arrivals, creating an exciting atmosphere for shoppers."
"Even as e-commerce continues to dominate, Primark has stayed firmly committed to brick-and-mortar, betting that low prices and high-volume foot traffic still win."
Primark is set to open its first flagship store in Manhattan on May 8 at 150 West 34th Street. The store will cover over 54,000 square feet, enhancing the brand's U.S. presence. This location is Primark's 11th in New York State and 40th in the U.S., targeting the high-traffic area of Herald Square. The opening will feature a block party with live music and giveaways, emphasizing Primark's commitment to physical retail despite the rise of e-commerce.
Read at Time Out New York
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