"Meta Platforms' social media sites include Facebook, Instagram, Messenger, WhatsApp, and Threads. Those are collectively the most widely used social media apps in the world. In Q2, Meta's advertising revenue rose by an impressive 22%. In Q3, Meta expects its revenue to rise by 20%, indicating further strength. Although Meta has had a dominant run, that run is far from over."
"One of the reasons Meta's revenue is growing so quickly is that it's starting to incorporate artificial intelligence (AI) features into its ad platform. Management noted that its ad conversions have improved since it implemented some of its tools, and users are spending more time on its platforms. We're just in the early innings of advertising tools with integrated AI, and further advancements could drive significant revenue growth for Meta if they lead to dramatically improved conversion rates."
Meta Platforms operates the world's most widely used social media apps, including Facebook, Instagram, Messenger, WhatsApp, and Threads. Advertising revenue rose 22% in Q2 and management expects roughly 20% revenue growth in Q3. Meta is integrating artificial intelligence into its ad platform, improving ad conversions and increasing user time on its services. The company has recruited top AI talent with large signing bonuses to work on multiple AI projects that could yield major innovations. The stock trades for just over 27 times trailing earnings, reflecting inexpensive growth relative to its AI-driven business momentum.
Read at Aol
Unable to calculate read time
Collection
[
|
...
]