"So popular is the fantasy game that its parent company Games Workshop is valued at a staggering 6bn and is almost ever-present on British high streets. The fact a niche interest game invented by self-confessed geeks has become a huge global business is a story almost as unbelievable as those played out on its customers' kitchen tables. Games Workshop started as a mail order board games company run by three friends"
"At a time when the high street is struggling and online gaming is booming, what is the secret to the table top gaming company's enduring appeal? Games Workshop was founded by gamers for gamers, said Sir Ian Livingstone, who co-founded the company alongside Steve Jackson and John Peake in 1975 and sold his shares in 1991. Today, all types of gaming, both analogue and digital, have become mainstream in what has become a multi-billion-pound-a-year entertainment industry."
"He cited as examples Henry Cavill, the Superman star who has been voted sexiest man in the world, and is slated to star in the upcoming Amazon-produced Warhammer film and TV series. Other famous fans include Ed Sheeran and Fast & Furious actor Vin Diesel. Warhammer collectors build large forces of miniature plastic gaming models, which can cost more than 100 each."
Games Workshop evolved from a mail-order board games company founded in 1975 into a 6bn FTSE 100 business with strong high-street presence. Revenues rose 10.9% over six months owing to worldwide demand for iconic plastic models. The company appeals to a mainstream gaming culture as both analogue and digital gaming gained mass acceptance. High-profile celebrities openly support the hobby, increasing visibility and cultural cachet. Fans assemble and paint miniature models, often spending over 100 each, and use them for strategic tabletop battles or to showcase creative craftsmanship.
Read at www.theguardian.com
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