"Lloyd Fisher was ready for a career change - leaving behind about a decade doing marketing in the corporate world to become his own boss. Job cuts and decisions beyond his control helped ignite the pivot, and in December 2023, the Georgia resident launched Oak Avenue Landscaping. Fisher, who is in his 30s, enjoys working for himself without being tied down to one employer."
"His offered services range in price, from a couple of hundred dollars for landscape design to thousands for new lawns or garden bed makeovers. Some of the services could cost six figures. As of December 22, Fisher made about $52,000 in net income in 2025, nearly six figures in gross profit, and had about $37,000 in expenses."
Lloyd Fisher left about a decade in corporate marketing to launch Oak Avenue Landscaping in December 2023. He relied on severance while investing heavily in vehicles and equipment in the first year, which reduced early profit. Startups often reinvest initial profits, and Fisher underbid some jobs before adjusting pricing and accounting for variables. Services range from a few hundred dollars for landscape design to thousands for lawn or garden makeovers, with some projects potentially costing six figures. As of December 22, 2025, Fisher reported about $52,000 in net income, nearly six figures in gross profit, and roughly $37,000 in expenses. He prioritizes autonomy and purpose over returning to full-time corporate work.
Read at Business Insider
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