"Accenture CEO Julie Sweet broke with corporate tradition when she needed to announce the biggest organizational restructure in the company's history to her 770,000-person workforce. She opted to deliver the message via video rather than sending a company-wide memo. Her approach to managing the company's transformation, which reversed five decades of organizational structure to better align with AI-driven client needs, demonstrates how leaders can successfully navigate large-scale change through transparent, personal communication."
"When Julie Sweet needed to announce the biggest organizational change in Accenture's history to her workforce of more than 770,000 employees, she broke with decades of corporate tradition. Instead of crafting a company-wide memo, the CEO opted for something different: a direct video message that would reach employees across 120 countries and fundamentally reshape how massive corporations communicate during times of upheaval."
""Reading it on a piece of paper would not have conveyed the why in the same way as hearing it-hearing the excitement in my voice, understanding the passion we have for why we're changing," Sweet said in a recent interview with Alyson Shontell, Fortune's editor-in-chief, for the first-ever episode of the Fortune 500 Titans and Disrupters of Industry vodcast (subscribe here)."
"Sweet's communication strategy reflects the scale of challenge she faces as head of Accenture, the world's largest consulting firm by revenue. The Dublin-based company generated $64.9 billion in fiscal 2024 and serves more than 9,000 clients, providing services spanning strategy consulting, cloud migration, data analytics, artificial intelligence, cybersecurity, and more. With hundreds of thousands employees spread across more than 120 countries, Accenture helps organizations reinvent themselves in the digital age, making it both a beneficiary of and participant in the AI-driven transformation sweeping global businesses."
Julie Sweet announced the largest organizational restructure in Accenture's history to a workforce of more than 770,000 employees across 120 countries. She delivered the message via a direct video to convey the rationale, excitement, and passion behind the change rather than relying on a written memo. The transformation reverses five decades of organizational structure to better align Accenture with AI-driven client needs. Accenture generated $64.9 billion in fiscal 2024 and serves over 9,000 clients with services including strategy consulting, cloud migration, data analytics, artificial intelligence, and cybersecurity. The communication strategy emphasizes transparency and personal connection during large-scale change.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]