How Zcash went from low-profile token to the most-searched asset in November 2025
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How Zcash went from low-profile token to the most-searched asset in November 2025
"Zcash wasn't expected to become a major story this market cycle. For most of the past few years, the privacy coin remained in the background while Bitcoin ( BTC), Ether ( ETH), XRP ( XRP) and a rotating cast of memecoins dominated headlines and trading activity. Then November arrived. In just a few days, Zcash ( ZEC) climbed to the top of Coinbase's search rankings. A screenshot shared by Zcash adviser Thor Torrens showed ZEC drawing around 52,000 searches on the platform."
"Zcash surged more than 10x within weeks, briefly returning to large-cap territory with a valuation above $10 billion. On Coinbase, ZEC became the most-searched asset in mid-November, surpassing both Bitcoin and XRP. The rally is supported by several real shifts: the 2024 halving, rising shielded balances and the NU6.1 holder-controlled funding model. Analysts are divided, with some calling the move a blow-off top and others viewing it as a repricing driven by renewed interest in "responsible" privacy coins amid stricter AML rules."
Zcash experienced a rapid price and attention surge in November, producing a multi-week gain that briefly pushed market capitalization above $10 billion. On Coinbase, ZEC became the platform's most-searched asset, drawing roughly 52,000 searches and outpacing Bitcoin and XRP. The rally aligns with on-chain and governance developments, notably the 2024 halving, increases in shielded balances, and adoption of the NU6.1 holder-controlled funding model. Market observers are divided: some label the spike a blow-off top, while others see a repricing driven by renewed interest in privacy-preserving coins considered "responsible" amid stricter AML rules. Zcash launched in 2016 as a Bitcoin-style proof-of-work chain.
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