"Tesla is struggling to sell cars in one of the world's largest car markets. After opening the doors to its showroom in India back in July, the automaker sold roughly 100 cars. The Model Y is Tesla's sole offering in India, and it comes at a premium price compared to other markets. Tesla wants to take on one of the biggest car markets, but it hasn't worked out great so far."
"A larger hub opened recently in the northern city of Gurugam, combining a showroom, a charging hub and after-sales services under the same roof. This new location should raise brand awareness in India, but the fact of the matter is that Tesla has a lot more work to do to raise its sales numbers. For starters, the Indian-market Model Y costs a whopping $70,000, which is luxury car money."
Tesla opened its first India showroom in July and began taking Model Y orders, then started deliveries in September. In about two months of operations the company sold roughly 100 cars, while receiving just over 600 reservations by mid-September with few conversions to sales. The Model Y is the only model offered in India and is priced around $67,000–$70,000, positioning it as a luxury vehicle. BMW, BYD and Mercedes-Benz reported strong sales aided by tax cuts. A larger hub in Gurugam now combines showroom, charging and after-sales services, but charging infrastructure and high price limit adoption.
Read at insideevs.com
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