NEXA combines wholesale-level pricing and product optionality with lender-grade infrastructure and leadership support to offer loan officers expanded choices. The company appointed Geri Farr as Chief Growth Officer to strengthen partnerships with large teams and wholesale-aligned lenders and to support recruitment and market leadership initiatives. Farr will work with groups like Kind Lending to create win-win opportunities for loan officers and consumers. NEXA recently promoted Jason duPont to COO and hired Eric Mitchell to help grow the loan officer headcount toward a 5,000 target. Executive statements emphasize Farr's energy, focus, and advocacy for loan officers. The move signals an intensified push to expand NEXA's retail loan officer network.
The future is here. NEXA has built something unique wholesale-level pricing and product optionality, combined with the infrastructure and leadership support loan officers expect from top lenders, Farr said in a statement. That's why I'm here: to help distributed retail loan officers understand they now have a better solution moving forward. The misconceptions about wholesale are gone. This is about giving LOs the best of all worlds.
Geri and I have worked together in the past, and I have always been highly impressed with her professionalism, presence, and the way she elevates everyone around her. She is a strong advocate for loan officers and one of the greatest leaders I have had the privilege to know. Appointing her to the C-Suite is long overdue, and we are thrilled to finally make it official.
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