RateGain to Buy Sojern in $250 Million Deal, Expanding Its Marketing Reach
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RateGain to Buy Sojern in $250 Million Deal, Expanding Its Marketing Reach
"India-based RateGain Travel Technologies has struck a deal to acquire U.S.-based Sojern for $250 million."
"Sojern, a private company founded in 2007, offers marketing services to the travel industry and guest experience solutions."
"With more than 13,000 clients, from independent hotels to destination marketing organizations and airlines, the company recorded $172 million in revenue in 2024, with the vast majority of it coming from the U.S. and Europe."
India-based RateGain Travel Technologies has struck a deal to acquire U.S.-based Sojern for $250 million. Sojern is a private company founded in 2007. Sojern offers marketing services to the travel industry and guest experience solutions. The company serves more than 13,000 clients, including independent hotels, destination marketing organizations and airlines. Sojern recorded $172 million in revenue in 2024. The vast majority of that revenue in 2024 came from the U.S. and Europe.
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