"I've spent my entire career in finance. You've got your data working either for you or against you-there isn't a middle ground. If you're running AI across fragmented systems or unreliable data, you aren't accelerating insight; you're just accelerating the wrong answers."
"Regulatory pressures are intensifying, with shifting requirements and a changing geopolitical backdrop making compliance a moving target. Workiva's approach is to ground AI within the customer's own data, standards, and context, so output isn't merely 'plausible' but actionable."
Barbara Larson became EVP and CFO at Workiva in January, leveraging her experience with the company's financial reporting platform. Workiva aims for $1 billion in revenue this year, having reported $885 million in fiscal 2025. The company addresses challenges of data fragmentation and regulatory pressures by grounding AI in customer data. Larson, with over two decades of financial leadership, highlights the necessity of reliable data for actionable insights, stating that AI must work with dependable systems to avoid incorrect conclusions.
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