""The China team created a product," he said, "that leveraged Chinese history with silk. The shiny, soft-yet-strong, luxurious material has been a status symbol for more than 2,000 years," he said."
""Pampers Prestige is the only leading diaper brand that has real silky ingredients in the product. Delivering the ultimate experience of skin comfort and protection. The shiny soft feel package conveys superiority at first touch.""
Procter & Gamble is introducing silk-fiber diapers under the Pampers Prestige line in China to drive sales through a premium, higher-priced strategy as birth rates fall. The product leverages China's historical association with silk, aiming to convey luxury, skin comfort, and a superior tactile experience. Greater China baby care sales showed robust organic growth and a nearly 3% market-share increase, while North America saw a 2% organic sales decline. Global diaper market value was about $72 billion in 2025 and may approach $118 billion by 2035. Gen Z and millennial parents show willingness to pay more for premium, sustainable baby products.
Read at Fast Company
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