Starbucks will require many corporate employees to work in the office four days a week beginning Sept. 29, increasing the previous three-day expectation. The mandate applies to Seattle and Toronto support centers and regional North American offices. CEO Brian Niccol said being in person strengthens culture and aids turnaround efforts. The company extended prior relocation requirements beyond vice president-level leadership to all support center people leaders, who must relocate within 12 months. The change raises concerns about increased commuting emissions and community strain at a time when climate goals require reductions. Questions remain about Niccol's personal commuting and relocation choices.
Starting Sept. 29, the coffee giant, Starbucks, will require many corporate workers to commute into the office four days a week, up from the current three. While framed as a culture-building move, the shift raises new concerns about environmental impact and community strain - both of which add up for a large company - at a time when climate goals should be moving forward, not in reverse.
CEO Brian Niccol framed the change as essential to rebuilding company culture and improving business performance. "Being in person helps us build and strengthen our culture. As we work to turn the business around, all these things matter more than ever," he said in a message to employees. In February, Starbucks had already asked its vice president-level leadership to relocate to Seattle or Toronto.
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