"Since its merger with Cedar Fair Entertainment Company last year, Six Flags has upset some parkgoers with its cost-cutting efforts, including moving to a regional management model where park presidents at Knott's Berry Farm and Magic Mountain were laid off. At some parks, live entertainment was reduced or mostly canceled, and some seasonal events did not return this year, such as WinterFest and Tricks and Treats at California's Great America in Santa Clara."
"Lewison said his own experience has been spotty at Six Flags parks, and two issues the company will need to address are how it wants to brand itself, and whether it wants its theme parks to be family-oriented or thrill-oriented. "The company is just sort of a mishmash of a brand right now," Lewison said. While the holidays can be a big driver of traffic to Southern California theme parks like Disneyland, Six Flags' regional parks have experienced some challenges, Lewison said."
John Reilly was named president and CEO of Six Flags as the company faces a falling stock price, declining revenues, and fewer visitors. Reilly previously served as interim CEO and chief operating officer at SeaWorld Parks and Entertainment. The company, based in Charlotte, operates Knott's Berry Farm and Six Flags Magic Mountain. After merging with Cedar Fair last year, Six Flags pursued cost-cutting that included regional management, layoffs of park presidents, reduced live entertainment, and canceled seasonal events like WinterFest and Tricks and Treats. Executives indicated potential sales of underperforming parks and questioned the brand's family versus thrill positioning.
Read at Los Angeles Times
Unable to calculate read time
Collection
[
|
...
]