The Quarterly Review: Tom Bianco delivers on Newline by Fifth Third's roadmap with AI tools and dashboard upgrades - Tearsheet

"Newline by Fifth Third plays a very important role in positioning the traditional bank at the top of the innovation and BaaS sophistication pyramid. My conversation in April with the GM of Newline by Fifth Third , Tom Bianco, revealed that the exec was intent on doubling down on this potential - through a three-pronged strategy that centered on improving products and program experiences, and building better brand awareness."

"Here is how his goals panned out: Launched 3 AI-powered features that enhance developer efficiency, including conversational search, auto-synced documentation, and embedded AI assistance. Rolled out 5 dashboard enhancements that give clients better transaction visibility, testing capabilities, and direct access to support teams. Leveraged the experience of technical leaders and a Sandbox environment to showcase Newline's capabilities."

"Notes from the desk: Hello and welcome to another review edition of The Quarterly Review, where I dive into what executives from some of the best brands in financial services are focusing on in this quarter. In the review edition, we compare the exec's goals with results and see how well his plans stood the test of time. Our review articles in this series are an exclusive offering for our TS PRO subscribers."

Newline by Fifth Third occupies a leading position in innovation and bank-as-a-service (BaaS) sophistication for a traditional bank. The General Manager, Tom Bianco, pursued a three-pronged strategy focused on improving products, enhancing program experiences, and building brand awareness. The team launched three AI-powered developer features—conversational search, auto-synced documentation, and embedded AI assistance—to boost developer efficiency. Five dashboard enhancements improved transaction visibility, testing capabilities, and direct access to support teams. Technical leaders and a Sandbox environment were used to demonstrate Newline’s capabilities and readiness. These efforts aimed to convert product and program investments into client value and brand momentum.

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