Jason Stucky, a Navy veteran and former retail manager, transitioned into entrepreneurship by purchasing a Color Me Mine franchise in Geneva, Illinois. He and his husband invested most of their 401(k) savings into the business after recognizing branding and marketing opportunities. The initial years were challenging, requiring intense commitment. With improvements in operations and community engagement, the franchise was acquired by Twist Brands, allowing for the opening of a second location. Stucky adapted his approach to business, learning to prioritize customer satisfaction and support under new ownership.
"The first three years, it was pretty much a 24/7 job... I was definitely there every single day, just making sure that things were being implemented properly."
"Under the original franchisor... there wasn't much support, and there was really no attention to the branding, which is what we're focusing on now with this new franchisor."
"I would do everything in my power not to give a refund. I got some negative reviews online over stuff like that. And one day I woke up and thought, 'This is not what my business should be about.'"
Collection
[
|
...
]