UBS Raises eBay Price Target to $110: Is the Online Marketplace Veteran a Quiet Winner?
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UBS Raises eBay Price Target to $110: Is the Online Marketplace Veteran a Quiet Winner?
"UBS raised GMV expectations for eBay, citing continued strength in Focus and Other categories, particularly in the U.S. market, where U.S. GMV surged 19%."
"eBay trades at a P/E ratio of 24x trailing and 17x forward earnings, which is considered modest given four consecutive quarterly beats in 2025."
UBS increased eBay's price target from $96 to $110, maintaining a Neutral rating. This adjustment comes before eBay's Q1 2026 results and indicates strong gross merchandise volume trends, particularly in the U.S. market. eBay's shares have risen about 50% over the past year. UBS expects mid-single-digit FX-neutral GMV growth and low-teens EPS growth due to share repurchases. eBay's market cap is approximately $44.9 billion, with significant revenue and cash flow figures reported for 2025.
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