""Our plan is working,""
""We have a unique opportunity to connect people over coffee during a time when loneliness is pervasive,""
""third place.""
Brian Niccol unveiled the next phase of a comeback plan labeled "Back to Starbucks," launched after his September 2024 appointment. The initiative has already altered customer service, menu offerings, and café design. First-quarter results showed US same-store sales rising for the first time in eight quarters. The investor event featured an enthusiastic atmosphere with coffee samples, collectible merchandise, and refreshed designs intended to recapture Starbucks' role as a social "third place." New menu experiments included global flavors such as an ube macchiatto and a reformulated chai latte with mango cold foam. Analysts viewed the growth plan as reasonable but not blockbuster.
Read at Business Insider
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