"On the user product front, we have completed homepage information feeds product revamp, with recommendation feed as the main product interface to enhance users' content consumption scale and efficiency. On the AI technology application front, the user scale and search queries of Weibo intelligent search continued to grow robustly in the third quarter, which fulfilled and drove users' search demand on the platform."
"On the monetization front, we further solidified our advantage in content marketing and enhanced the conversion of our promoted feed ad. On the advertising technology front, we continuously strengthened the application of AI technology across the entire advertising process to enhance monetization efficiency."
Q3 revenue reached $442.31 million versus a $440.73 million consensus. Monthly active users were 578 million and average daily active users were 257 million in September. Homepage information feeds product revamp was completed, with recommendation feed established as the main product interface to expand users' content consumption scale and efficiency. Weibo intelligent search saw robust growth in user scale and search queries in the third quarter, fulfilling and driving platform search demand. Content marketing advantages were solidified and promoted feed ad conversion improved. AI technology application across the advertising process was strengthened to enhance monetization efficiency.
Read at TipRanks Financial
Unable to calculate read time
Collection
[
|
...
]