"With a massively popular movie star as its face, Mint Mobile has made a huge splash in the wireless space. Its ads featuring former part-owner Ryan Reynolds were inescapable at one point, with the "Deadpool" star's signature brand of humor adding a bit of perceived legitimacy to the promise of a low-cost phone plan. However, Reynolds cashed out a couple of years ago, and a lot has changed for Mint Mobile since then."
"The telegenic actor bought a 25% ownership stake in the company in 2019. It wasn't the most interesting celebrity tech product, but it was far more successful than most (not a high bar, to be fair). Reynolds marketed the service aggressively, appearing in television and social media ads that were hard to escape. With such a high-profile celebrity as its owner and spokesperson, it wasn't long before its growth attracted the attention of a bigger fish."
Mint Mobile operates as a mobile virtual network operator (MVNO) that purchases bulk access from the major U.S. carriers and sells service plans to customers. MVNOs do not own national networks, unlike Verizon, AT&T, and T-Mobile, which are mobile network operators (MNOs). Ryan Reynolds bought a 25% stake in Mint Mobile in 2019 and marketed the brand aggressively, boosting growth through television and social media advertising. Reynolds later sold his stake, and T-Mobile acquired Mint Mobile in 2023. Mint Mobile now functions as a sub-brand of T-Mobile while continuing to resell bulk service plans from the T-Mobile network.
Read at SlashGear
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