"The report, ABA Marketplace: The Business Engine of Bus and Group Travel, 2026 Business Impact Report, found that ABA Marketplace 2026 generated an estimated $124.9 million in total sales-based business activity, reinforcing the event's role as North America's Leading Bus and Group Travel Business Event."
"Marketplace is built for how the bus and group travel industry does business - finding the people, ideas, and opportunities that drive your bookings. The Business Impact report shows that attendees generated $124.9 million in booked business, delivering a powerful return on investment for those in the room."
The ABA Marketplace 2026 Business Impact Report reveals that the event generated an estimated $124.9 million in total sales-based business activity. Participating organizations reported $49.0 million in business booked directly at Marketplace and an additional $75.9 million in anticipated future sales. The report emphasizes the connections made through ABA, which lead to significant business growth. Marketplace is designed to facilitate business in the bus and group travel industry, providing attendees with a substantial return on investment, estimated at 20 to 30 times for participating firms.
Read at Busline News
Unable to calculate read time
Collection
[
|
...
]