The efficiency architect: How Qi Sun is designing the next generation of human-centric AI | The Jerusalem Post
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The efficiency architect: How Qi Sun is designing the next generation of human-centric AI | The Jerusalem Post
"Qi Sun's DrayEasy platform exemplifies a significant advancement in logistics, merging quoting, booking, and real-time tracking into a seamless automated experience for shippers."
"The iF Design Award, established in 1953, is a global benchmark for design excellence, with only a select few projects recognized for their innovation and functional integrity."
"In business-facing design, success is measured by structural efficiency, contrasting with consumer design that prioritizes engagement and delight."
"Sun emphasizes that the true value of innovation in enterprise software lies in its ability to alleviate the cognitive load on operators, especially as AI becomes integral to industry."
Qi Sun has been awarded the 2026 iF Design Award for her project DrayEasy, an automated platform that simplifies logistics by integrating quoting, booking, and real-time tracking. This recognition highlights her commitment to modernizing enterprise workflows through intelligent design. The iF Design Award is a prestigious honor, attracting nearly 11,000 submissions from over 70 countries. Sun's focus on research-driven, human-centric design aims to enhance productivity in the business-to-business sector, emphasizing the importance of reducing cognitive load for operators.
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