In-N-Out Burger is taking a firm stand against pranking and defamation, filing a lawsuit against Bryan Arnett for allegedly filming pranks at its closed establishments on Easter and misrepresenting himself as an employee. The chain's leadership emphasizes the need to protect its positive brand image and customer experience against increasing online prank culture. The lawsuit seeks a jury trial and illustrates In-N-Out's commitment to safeguarding its reputation, indicating that it will pursue legal avenues to deter such inappropriate behavior.
For over seven decades, we have worked hard to create a welcoming and enjoyable experience for every Customer who visits us. Recently, we have seen an increase in online media personalities who have chosen to play pranks or practical jokes that are designed to embarrass, humiliate, or upset our Customers, their families, and our Associates.
These individuals have engaged in behavior that includes deception, trespass, lewdness, and other actions that have then been posted on social media for their personal and monetary gain at the expense of our Customers and the In-N-Out Burger brand. By filing this lawsuit, we are putting all such individuals on notice that In-N-Out Burger will aggressively pursue all legal rights against these individuals going forward.
The complaint alleges Arnett visited and filmed himself at several In-N-Out locations in Southern California on Easter Sunday, when the chain was closed for the holiday, and presented himself as an In-N-Out employee to any customers that came by, making "lewd, derogatory and profane" remarks about the brand.
By filing this lawsuit, we are putting all such individuals on notice that In-N-Out Burger will aggressively pursue all legal rights against these individuals going forward.
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