"“We took into account the 3D geometry of the tower, and we showed it freezing [in] real-time, with computer animation all the way to the top,” Mohabir told CBC. “Once it reached the top, we [had] a really fun lighting animation that kind of moves around ambient light, like lights were hitting the ice from different angles.”"
"“Drake's creative team, DreamCrew, contacted Mohabir and his studio with three weeks' notice to create the massive lighting display.” “A team of 300 people and 75 projectors sourced from around the world, along with cooperation from the city of Toronto and the Canadian transportation agency, came together for the publicity project.”"
"“The projectors alone were worth $15 million, and their lenses are valued at millions more, according to Mohabir.” “Everyone was almost in a bit of shock” when they triggered the projection, Mohabir humorously noted."
"“Drake and his team put ‘Canadian creatives at the forefront’ and helped ‘elevate the entire city,’ Mohabir told CBC.” “We're just a bunch of kids from Toronto that kind of have crazy ideas and crazy dreams... Through the conduit of Drake, we're given the opportunity to execute [them] at a really high level.”"
A blue, ice-like projection covered the CN Tower, using large-scale projection equipment to promote Drake’s latest album and its surprise companion releases. The display was commissioned for a Toronto waterfront night of May 14, coinciding with a livestream that ended at midnight with the album releases. The visual effect used real-time computer animation based on the tower’s 3D geometry, showing freezing up to the top and then shifting into ambient lighting animations from different angles. The project required three weeks of preparation, involved 300 people and 75 projectors sourced globally, and relied on cooperation from the city and a Canadian transportation agency. The projectors were valued at $15 million, with additional lens costs.
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