"Drake took to Instagram to share images of the glacial installation along with coordinates to its location and the caption: 'Release date inside.' Locals soon descended on the structure, capturing photos and videos while trading theories about when the ice might melt and reveal the drop date for Drake's long-awaited project, 'Iceman.'"
"Large pieces of ice began falling, creating a dangerous situation for people on the ground, as well as those who climbed the structure. Though no one was injured, officers stayed around the area to manage crowd and traffic control out of concern for public safety."
"Earlier this month, the 'God's Plan' rapper's regular courtside seats at Scotiabank Arena were sealed in sculpted ice during a Toronto Raptors game, turning his empty spot into a viral spectacle."
Drake revealed the release date of his forthcoming album, "Iceman," is hidden within a large ice installation in downtown Toronto. He shared images and coordinates on Instagram, prompting locals to gather and speculate about the melting ice. Some individuals climbed the structure, leading to safety concerns and police intervention due to falling ice. The site is now barricaded for public safety. This stunt follows other promotional events, including an explosion in North York and ice-sculpted seats at a Raptors game.
Read at www.cbc.ca
Unable to calculate read time
Collection
[
|
...
]