"With estimates the influencer market will surge from $31 billion US to over $120 billion US in the next five years, some governments are responding to growing calls for regulations to protect kidfluencers, the children who've become online celebrities and brand ambassadors. This week, the EU announced plans to ban social media platforms from providing financial or material incentives for kidfluencing as part of a broad range of measures the EU believes will protect minors online."
"With the top kidfluencers in the world earning millions a year, leaders in the European parliament are worried the lure of lucrative sponsorship deals may tempt some parents to pressure their children into constantly performing for homemade photos and videos. While a few countries and U.S. states have crafted laws around their labour, some experts suggest banning kidfluencers may not be the best approach to actually protect kids, and point out that many countries have no specific legal protection at all for kidfluencers, including Canada."
"Regulation is definitely welcome, said Samuel Dahan, an associate professor at Queen's University Faculty of Law. It should have been happening 10 years ago. There should be rules and laws, said Rossana Burgos, who's better known as Mama Bee of the The Bee Family (formerly the Eh Bee Family), a family of influencers from Thornhill, Ont., who got started on social media in 2013 and quickly rose to fame."
Estimates project influencer market growth from $31 billion US to over $120 billion US within five years. The EU plans to ban platforms from offering financial or material incentives for kidfluencing and proposes age rules including no accounts under 13 and parental consent for those under 16. Top kidfluencers earn millions, raising concerns that sponsorships could prompt parental pressure and exploitation. A few countries and U.S. states have labour protections for child creators, but many countries, including Canada, lack specific safeguards. Some experts caution that outright bans may not best protect children and call for targeted rules.
Read at www.cbc.ca
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