"So, she figures it's best to keep her voice down. I hope Masur, who documents life in the Cotswolds on Instagram for her 13,700 followers, can help me understand why this area has become a hot spot for transatlantic elites in recent years. I want to know how locals are reacting as old British money and new international money meet and - as the American "invasion" headlines in the British press suggest - clash."
"Masur is neither a billionaire nor a millionaire - "I drive a Honda Jazz," she says - but she has met some of the wealthy American newcomers at influencer events and watched businesses change in the relatively short time she has been here. "There are a lot more places that want to please people of a certain socioeconomic status," Masur says."
The Cotswolds span 800 square miles of English countryside encompassing towns and villages. Wealthy international residents and high-profile visitors, including celebrities and public figures, have increasingly visited and moved into the area. The influx has produced business changes catering to affluent tastes and altered local socioeconomic dynamics. Some locals express unease and confront newcomers over accents and perceived political views. Social media influencers document life in the region and facilitate connections between newcomers and local businesses. Security measures related to visiting public figures have disrupted village life. The presence of new money is creating tensions between old British wealth and international newcomers.
Read at Business Insider
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