"Anna Lundstrom, now at the helm of Nespresso's U.K. and Ireland operations, once strutted in the world of high-end fashion with Chanel, Louis Vuitton, and Gucci on her résumé. In an industry notorious for its cutthroat competition and nepotistic tendencies, landing a job at just one of these fashion powerhouses would be the realization of a lifelong dream for many. Yet, the reality is that the world of couture often remains elusive for the average job seeker."
"So, how did Lundstrom, a student at the time with no industry connections, manage to penetrate this exclusive world? Surprisingly, it all began with a cold email. In 2003 Lundstrom was in her final year of university at the London School of Economics and Political Science when she came across a Draper's interview with Xavier de Royère, the U.K. head of the French luxury powerhouse Hennessy Louis Vuitton (LVMH) at that time."
"Ultimately, it turned out that a cold email provided Lundstrom with the foot in the door that she needed to prove her prowess, work her way up the ladder, and eventually land at Nespresso. "I think the lesson is to try to find a personal angle and just go for it," she concludes. "It's very powerful when you reach out to individuals.""
Anna Lundstrom transitioned from an LSE final-year student to head of Nespresso U.K. and Ireland after building a career in luxury fashion. A remark that LVMH rarely received applicants from LSE motivated Lundstrom to email LVMH's U.K. office expressing interest. The outreach produced an interview, an internship, and a post-graduation permanent role as head of CRM for Louis Vuitton in the U.K. and Ireland. The initial cold email provided the opportunity to prove competence, earn promotions, and ultimately move into leadership. The outcome emphasizes targeting individuals with a personal angle and proactively reaching out to create opportunities.
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