Improve Account Management Through Activity-Based Training

"63% of employees want more "in-the-moment" feedback on their performance, but nearly half get it only once or twice a year. The ones who do receive meaningful feedback are 3.6 times more likely to be motivated to do outstanding work compared to those getting annual feedback. [1] For account managers, where adaptability directly impacts revenue, this feedback gap is particularly costly."

"The leaders of these account managers have the opportunity-and responsibility-to improve their team's performance. Better feedback is one of the most immediate and impactful ways to help these account managers: 80% of employees who received meaningful feedback in the past week are fully engaged. [2] Teams with managers who provide regular feedback show 18% higher productivity. Yet only 16% of employees report that their last conversation with a manager was extremely meaningful. [1]"

63% of employees want more in-the-moment feedback, yet nearly half receive feedback only once or twice a year. Employees who receive meaningful feedback are 3.6 times more likely to be motivated to do outstanding work. Account managers using the same playbook across accounts harm renewal rates, expansion revenue, and net revenue retention. Different accounts require distinct strategies to avoid lost opportunities and decreased customer satisfaction. Leaders can improve team performance by giving frequent, meaningful feedback. Metrics show 80% of employees receiving recent meaningful feedback are fully engaged and teams with regular-feedback managers show 18% higher productivity.

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