Norway's new car market is overwhelmingly electric, with battery-powered vehicles accounting for 97% of new sales in August. Tesla is the country's top-selling brand and recorded nearly 22% year-over-year sales growth in August, representing about one in five cars sold that month. Across Europe, Tesla's sales have fallen sharply, including a 40% year-over-year decline in July and large registration drops such as 47% in France and 84% in Sweden in August. Tesla posted gains in Spain and Portugal. Chinese automaker BYD is rapidly gaining share and saw sales rise nearly 150% in Norway in August.
The Scandinavian nation is one of the first countries to have almost completely transitioned to electric vehicles, with battery-powered vehicles making up 97% of Norway's new car sales in August. Tesla is reaping the rewards of Norway's EV obsession. The US automaker is the top-selling car brand of any kind in the country this year, and saw its sales surge nearly 22% year-over-year in August, according to data from the Norwegian Road Federation.
Tesla's success in Norway is a ray of light in an overall gloomy picture in Europe. The company's sales have plunged this year amid growing EV competition, a stale product lineup, and public backlash over CEO Elon Musk's political interventions. Tesla's sales in Europe were down 40% year-over-year in July, according to data from the European Automobile Manufacturers Association (ACEA), while new registrations fell 47% in France and 84% in Sweden in August.
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