The increasing willingness of buyers to purchase cars online necessitates the need for effective sales tools. An automotive CRM utilizes customer data to manage sales pipelines and score leads based on their buying intent. This enhancement leads to quicker sales closings and increased dealership revenue. The article reviews five automotive CRMs, highlighting their features, including HubSpot's effective cost-reduction in lead acquisition. Choosing the right CRM can significantly influence whether prospects complete their purchases or not.
Fifty-seven percent of buyers are now willing to purchase a car online, according to 2024 Adtaxi research, up from 49% the previous year.
An automotive CRM solves that problem by using customer data to manage the sales pipeline and score leads based on their value and intent to buy.
Airstream used HubSpot to decrease cost per lead by about 44%.
The right automotive CRM can be the difference between a prospect driving their new car off the lot or walking away empty handed.
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