"Ever notice how the guy rolling up in the beat-up Toyota Land Cruiser might actually have more money than the one leasing the latest BMW? I used to think wealth was all about flash. You know, the chrome wheels, the luxury badge, the car that screams "look at me" from three blocks away. But after running my own businesses and spending time around genuinely wealthy people, I've learned something counterintuitive: true wealth often whispers rather than shouts."
"They know that luxury cars lose about 60% of their value in the first five years. So they let someone else take that hit. A friend who sold his tech company for eight figures drives a 2014 S-Class he bought three years ago. When I asked him about it, he laughed. "Why would I buy new? This car had every feature I wanted, cost me a third of the original price, and Mercedes built these things to last forever with proper maintenance.""
Wealthy individuals prioritize preserving and growing wealth through understated vehicle choices rather than flashy new models. Luxury cars can lose roughly 60% of their value in the first five years, so buying slightly older examples captures most luxury features at a fraction of the cost. A well-maintained decade-old Mercedes S-Class can deliver nearly the full luxury experience for far less than new. High-cost, durable models like the Toyota Land Cruiser are favored for long-term value and utility despite appearing ordinary. The wealthy often buy for quality, longevity, and depreciation management rather than status signaling.
Read at Silicon Canals
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