
The Luce is an electric four-door sedan with a design that does not resemble earlier Ferraris. Ferrari fans have reacted negatively to the look of the vehicle. The car’s design involved help from Jony Ive’s LoveFrom. Despite the collaboration, the design approach has not resonated with Ferrari expectations. The Luce’s launch occurred just before a decline in Ferrari stock. The stock drop has continued despite attempts to improve sentiment, including high-profile attention.
"Ferrari fans don't like the design of the new Luce EV, an electric four-door sedan that just doesn't look like the Ferraris of old."
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