"Ultimately, though, fewer and fewer Americans are finding enough reasons to ditch their dependable gas trucks in favor of a heavier, shorter-range battery-powered alternative. EV trucks still have numerous advantages, like exporting power from their huge batteries to power job sites and the owners' homes, as well as being very silent, but that wasn't enough to grow the segment to a level envisioned by automakers a few years ago."
"As a result, 2025 was yet another year that proved electric pickups are not the right answer to what Americans need right now. The best-selling model in the segment, the Ford F-150 Lightning, sold just 27,307 units last year, down 18.5% compared to 2024. The lackluster sales performance and chronic unprofitability prompted Ford to drop the model altogether late last year, leaving just five other noteworthy electric pickups on sale in the United States."
"The Tesla Cybertruck, once hailed as a future sales hit, had the biggest drop among its peers, selling 20,237 units in 12 months, down 48.1% compared to 2024. That's a far cry from the 500,000-mark envisioned by Tesla CEO Elon Musk at one point, and a stark reminder that pushing forward with a pet project that defies all norms could come back to bite."
Electric pickup trucks failed to achieve expected consumer adoption, with Americans increasingly reluctant to replace gas pickups with heavier, shorter-range battery alternatives. EV trucks offer advantages such as exporting power from large batteries to job sites and homes, and quiet operation, but those benefits did not expand the market as automakers forecast. The discontinuation of the $7,500 federal tax credit reduced incentives. The Ford F-150 Lightning, the best-selling electric pickup in 2025, sold 27,307 units, down 18.5% year-over-year, and was discontinued due to weak sales and chronic unprofitability. The Tesla Cybertruck sold 20,237 units in 2025, a 48.1% decline.
Read at insideevs.com
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