The Audi Concept C introduces a cleaner, simpler design language centered on clarity and a principle described as "radical simplicity." The concept references classic Audi sports cars including the original TT, the first R8, the Rosemeyer concept and the Auto Union Type C. The design intentionally moves away from recent complex, busy treatments toward a reduced, timeless aesthetic intended to stand out amid increased competition. Powertrain details were not released, but the Concept C is believed to be a counterpart to the new electric Porsche 718 Cayman and Boxster, suggesting an upcoming Audi EV sports-car effort.
With a design that focuses on clarity, Audi is taking a bold step towards a reduced and timeless aesthetic that will continue to differentiate the company in times of increased competition,
exemplifies a new design philosophy
radical simplicity.
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