"BMW's new 7 Series, unveiled in New York City and Beijing, is built on the Neue Klasse platform, aiming to transform the brand's identity into a mobile computing platform."
"The 7 Series will launch with six different variants, including electric models like the i7 50 xDrive and i7 60 xDrive, as well as internal combustion and hybrid options."
"This strategy reflects the current market dynamics, where electric vehicle sales are increasing in some areas while facing challenges in others, necessitating a diverse powertrain lineup."
BMW has unveiled its new 7 Series, built on the Neue Klasse platform, marking a shift towards becoming a mobile computing platform. The new model will offer six variants, including electric, internal combustion, and plug-in hybrid options. This approach reflects the varying demand for electric vehicles across different markets. The 7 Series aims to redefine BMW's identity from 'the Ultimate Driving Machine' to 'the Ultimate Computing Platform,' showcasing advanced technology and power under its design.
Read at The Verge
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