ACEA data show Tesla car registrations in Europe totaled 8,837 in July, down 40% year‑on‑year, while BYD reported 13,503 registrations, up 225%. BYD's market share in the EU, U.K., and EFTA reached 1.2% versus Tesla's 0.8%. Since January, European Tesla registrations have fallen over 33% compared to the same period in 2024, while BYD's registrations have increased by over 290%. BYD first surpassed Tesla in Europe in May and has expanded beyond Norway and the Netherlands since late 2022. BYD also launched an ultrafast charging system in March as part of its push for mass‑market appeal.
Per the ACEA report, European car registrations of Tesla vehicles totaled 8,837 in July, down 40% year-on-year. BYD reported 13,503 registrations, up 225%. In terms of total market share, BYD now controls 1.2% of the market compared to Tesla's 0.8%. From a macro perspective, July is a reflection of a broader pattern that's emerged in 2025: Since January, European Tesla registrations have slumped by over 33% compared to the same period in 2024, while BYD's registrations have risen by over 290%.
BYD's European sales first overtook Tesla back in May. At the time, Felipe Munoz, global analyst for the vehicle data firm JATO Dynamics, told Reuters, "This is a watershed moment for Europe's car market, particularly when you consider that Tesla has led the European BEV market for years, while BYD only officially began operations beyond Norway and the Netherlands in late 2022."
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