"Cadillac is celebrating a big milestone: 100,000 EVs sold. And while that volume alone is pretty impressive, the more important victory is where exactly those buyers came from. For decades, Cadillac had a very specific cultural role in the automotive world. It built massive land yachts for those who appreciated soft leather bench seats that rolled down the road like they were floating on a cloud."
"It turns out that roughly 75% of people who purchase a Cadillac EV Escalade IQ, Lyriq, Optiq, Vistiq, and Celestiq are new to the brand. Before Cadillac, they owned cars from Audi, BMW, Lexus, Mercedes-Benz, and (of course) Tesla. Cadillac's sales numbers have been growing since it first introduced the Lyriq in 2022."
"In 2025 alone, it sold 7,879 Vistiqs, 8,115 Escalade IQs, 12,187 Optiqs, and a whopping 20,971 Lyriqs. Add them all up, and you get 49,152 EVs or about half of the entire 100,000 in just a year. These sales figures slot Cadillac as the fourth most popular EV brand sold in the U.S. last year, behind Tesla, its sister brand Chevrolet, and Hyundai."
"It even managed to outsell BMW, which just surpassed 2 million total EVs sold since 2013. The brand's success story is admirable, especially as the EV market becomes increasingly filled with new options not restricted to (though still dominated by) a single brand. Cadillac has quickly appealed to buyers who aren't looking for the newes"
Cadillac reached a milestone of 100,000 EVs sold, with nearly half sold in 2025 alone. About 75% of buyers of Cadillac EV models are new to the brand, previously owning vehicles from Audi, BMW, Lexus, Mercedes-Benz, and Tesla. Cadillac’s EV sales have grown since the Lyriq launch in 2022. In 2025, sales included 7,879 Vistiqs, 8,115 Escalade IQs, 12,187 Optiqs, and 20,971 Lyriqs, totaling 49,152 EVs. Cadillac ranked as the fourth most popular EV brand sold in the U.S. in 2025, behind Tesla, Chevrolet, and Hyundai, and it outsold BMW’s recent EV total since 2013.
Read at insideevs.com
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