Volkswagen has introduced a subscription service for its ID.3 vehicles, allowing customers to upgrade horsepower for a monthly fee of £16.50 ($22.50). The upgrade increases horsepower from 148 to 168. Customers may also opt for an annual or lifetime subscription. This trend reflects a broader shift toward subscription models in the automobile industry as cars rely more on software. Despite criticisms from consumers, Volkswagen's subscription services, including features like Adaptive Cruise Control, continue to expand as part of their digital business strategy.
Volkswagen offers an "optional power upgrade" for its ID.3 vehicles, allowing customers to boost horsepower from 148 to 168 for £16.50 per month.
The subscription model for vehicle features reflects a growing trend in the auto industry as cars become increasingly software-driven, according to industry analysts.
The horsepower upgrade is attachable to the vehicle rather than the individual owner, remaining effective with new ownership if a lifetime subscription is purchased.
Online backlash has been noted regarding the rise of subscription services in the automotive sector, indicating consumer concerns about the subscription economy.
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