Xiaomi disrupted the Chinese electric vehicle market with its SU7 super-sedan, which has gained immense popularity due to its performance and software. The company's first SUV, the YU7, also sold out quickly, showcasing strong demand for its vehicles. Xiaomi aims to enter the European market by 2027, having delivered 81,000 EVs in a single quarter and achieving 240,000 reservations for the YU7 within 18 hours. Additionally, the SU7 Ultra set a new record at the Nürburgring track, indicating the brand's high-performance capabilities. However, the company faces challenges in China's saturated auto market.
Xiaomi's first car, the SU7 super-sedan, was a smash hit in China with incredibly well-received software and overall user experience that even impressed Ford's CEO.
The company plans to launch in Europe by 2027, with a second-quarter record of 81,000 EVs delivered, and a remarkable 240,000 YU7 reservations in just 18 hours.
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