"American truck buyers are exceedingly loyal, and have extraordinary expectations. One such example: Gas Silverado owners Tyson and Alicia of the YouTube channel "T&A: Live For Today" lived full-time in a 25-foot Airstream camper, towing it around the country for years. They did this well into old age for the truck, turning it in after the odometer hit 380,000 km (236,121 miles)."
"Making electric replacements is a tall order. Rivian, Tesla, Ford, GMC and Chevy have all tried. None of them have fully succeeded. Sales volumes are a minuscule proportion of overall truck sales. The best-selling truck in the segment just got canceled. It's not going well, in part because none of these products can match gas-truck pricing, and in part because they can't quite meet the needs of the most demanding truck owners."
"One of the core challenges of EV reporting is that people want to treat EVs as drop-in replacements for gas cars. The products are close enough that it usually works, but EVs and internal-combustion vehicles are fundamentally different technologies, with fundamentally different strengths and weakness. So when automakers market new electric models as drop-in replacements for gas nameplates, I worry that they're setting customers up for disappointments. This is most true in the truck market, I'd argue,"
EVs are often treated as drop-in replacements for gasoline cars despite fundamental technological differences and distinct strengths and weaknesses. Marketing electric models as direct replacements risks customer disappointment, particularly in the truck market. Many traditional truck owners rely on extreme longevity, heavy towing, and operation in rural and cold conditions. Early electric trucks excel at towing compared to other EVs but still fall short of matching gas-truck pricing, durability expectations, and the needs of the most demanding users. Multiple manufacturers have tried electric truck models, sales remain tiny relative to the overall market, and some programs have been canceled.
Read at insideevs.com
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